Craftsmanship of Excellence

At Chabi Chic, each creation is the fruit of artisanal know-how handed down from generation to generation. Our pieces, entirely handmade, take 10 days to design. They combine the heritage of Moroccan craftsmen with a bold aesthetic, reinventing the codes of oriental craftsmanship.

Rigorous step-by-step process

Preparing the clay
Each piece begins with carefully prepared clay. This process requires several hours' work to guarantee the quality of the materials.

Shaping
Our craftsmen shape round parts on the lathe, while square parts are created by casting.

Natural drying
Moist rooms are then exposed to the Marrakech sun for natural drying, allowing maximum water evacuation.

First firing
After 24 hours of drying, the pieces are fired at 1000°C for 24 hours. This produces "cookies", baked, porous parts with a slightly grainy, matte appearance.

Applying the motifs
The motifs are hand-drawn on the cookies using pigments manufactured in our workshop. This step is carried out by a Master Craftsman, the Maâlem, assisted by several apprentices who train alongside him.

Glazing
Each piece is then glazed to vitrify it and protect its illustrations. This glaze also reduces the porosity of the earthenware, making it suitable for food use and dishwasher-safe for gold-free pieces.

Final firing
A final 36-hour firing at 1000°C completes each creation.

L'Éclat de l'Or

The ultimate touch in our creations is the application of 12-carat gold, a tribute to Morocco's royal heritage. Applied with a brush and revealed during the third firing, the gold sublimates each piece, testifying to the dedication of our craftsmen.

High-quality materials

We have chosen to import materials to ensure the traceability of components. Made fromwhite clay imported from Spain, each piece combines aesthetics and durability. Our colored glazes are lead-free, guaranteeing safe use for our customers.

A Craft

This profession requires great humility in the face of earth, a material rich in potential. The manufacturing process involves rigorous control of parameters such as temperature and humidity, making each open kiln a discovery. The beauty and excitement of craftsmanship lie in this uncertainty, where each piece is a unique work of art.

Chabi Chic is committed to perpetuating and modernizing Moroccan craftsmanship, while offering creations of exceptional quality. Join us in this celebration of craftsmanship.