Core Values
At Chabi Chic, our commitments are based on three essential pillars: sharing, creativity and authenticity. These values guide our every action and decision.
Sustainable development
Since our creation, we have made responsibility our priority. We are committed to advancing craftsmanship and improving production conditions. To this end, we have established close, long-term partnerships with a limited number of artisan producers.
Support for craftsmen
We place our craftsmen at the heart of our success. By taking them out of the informal sector, we offer them a structured and respectful working environment. We are proud to promote Made in Morocco, a real national pride. Thanks to this structured framework, we offer them the chance to grow TOGETHER. We also share the fruits of our development with them, as well as with our teams, which continue to grow every year.
Ethical Business Model
Chabi Chic aspires to be a business model in the craft industry, where every employee has the opportunity to flourish by actively participating in our mission. Behind this model lies a human vision: enabling everyone to contribute to a positive and inclusive work environment. We believe that creativity and innovation come from a collective commitment, where the well-being of our employees is a priority.
Exceptional quality
Each of our creations is 100% unique and handmade. We attach great importance to quality, with each piece being meticulously checked and verified before being offered for sale. Thanks to over ten years' experience, we can offer products of exceptional quality, BSCI-certified, guaranteeing ethical and sustainable production standards.
Ecological Resource Management
By bringing our production in-house, we limit our empreinte carbon footprint and promote optimal resource management. All materials used, whatever their form, are recycled as part of our manufacturing process. Our artisanal approach, far removed from industrial methods, enables us to guarantee not only unrivalled quality but also a reduced impact on our environment. We are committed to avoiding waste.
A passion for craftsmanship
Our passion for creating objets d'art goes hand in hand with our commitment to the environment and well-being. We are actively working to perpetuate craftsmanship by creating opportunities for young people to learn the trade. Vocations are becoming rare, and showcasing Moroccan craftsmanship on an international level, as Chabi Chic does, becomes a source of pride for young people and offers them the inspiration they need to embrace this vocation.
Prestige Raw Materials
White clay imported from Spain: Offers superior stability and combines aesthetics and durability.
Colored enamels: Ensuring traceability and lead-free composition for your safety.
Genuine 12-carat gold details: Chabi Chic's distinctive touch, adding a touch of elegance to every piece.
Chabi Chic is committed to reinforcing these principles while celebrating Moroccan craftsmanship and preserving our planet. Join us in this adventure for a sustainable and creative future!