A History of Passion and Authenticity
Chabi Chic is the result of a meeting between Vanessa Di Mino and Nadia Noël, two Parisians who crossed paths under the blue skies of Marrakech. Ten years ago, they chose to relocate to work on personal projects, but their shared love of authenticity, tradition and timeless elegance soon led them to unite their visions. Together, they embarked on the adventure of women's entrepreneurship, creating a brand that celebrates contemporary Moroccan craftsmanship.
A unique approach to craftsmanship
Chabi Chic adopts an innovative vision of Moroccan craftsmanship, combining tradition and modernity. The collections are inspired by the country's rich heritage, while looking to a sustainable future. Thanks to the talent of Vanessa, a trained architect, the brand's artistic direction comes to life through refined design choices. At the same time, Nadia's business expertise stimulates the development and representation of Chabi Chic, both in Morocco and internationally.
The Mix & Match Concept
At the heart of Chabi Chic, the Mix & Match concept invites you to personalize your tableware according to your desires. Each piece is designed to be infinitely mixable, allowing you to combine unique patterns and colors. Thanks to this principle, a mug becomes a reflection of your personality at the office, while a serving tray becomes a decorative centerpiece, while fulfilling its practical function. With Chabi Chic, every moment becomes a celebration of your style and art of living, enriched by your creativity.
A Brand Love
Chabi Chic is much more than just a brand; it's a true Brand Love. During the Covid period, the brand initiated the SAVE THE MEDINA project, relayed by international channels such as the BBC, to support local artisans. With its strong human dimension, Chabi Chic has conquered the hearts of Moroccans and seduced foreigners, who recognize in its creations unrivalled expertise and quality. Each piece becomes the perfect luxury souvenir for those who wish to integrate Moroccan craftsmanship into their daily lives.
In addition, Chabi Chic is present on the B2B channel, participating in numerous international trade shows over the past ten years, such as Maison & Objet in Paris and NYNOW in New York. The brand is now distributed worldwide, with almost 200 points of sale. Prestigious names such as Galeries Lafayette, El Corte Inglés and De Bijenkorf call on Chabi Chic to represent luxury Moroccan craftsmanship.
Chabi Chic is an invitation to express your uniqueness and transform your daily life into an aesthetic and personalized experience, while supporting Moroccan craftsmanship in an ethical and responsible way.
